The Batch Model is unique, it means that only a specific number of suits will ever be created. We leveraged this into the wordmark, giving them a system that could flex for each new batch, but also set the groundwork for the wider graphic system. The great thing about a Batch suit is its day-to-night versatility, and this concept led us to its iconic symbol.

We collaborated closely to develop a comprehensive brand strategy, brand identity, packaging, labels and social assets. Our work also made its way online, where we crafted a compelling and narrative driven prelaunch website aimed to generate anticipation for the launch of the inaugural first batch.